chi siamo servizi in campo consulenza enologica vasche e pavimenti marketing e commercializzazione ricerca fondi
 

LA GEMMA applica specifiche competenze relative alle tecniche di marketing, vendita e comunicazione d’impresa orientate al servizio al cliente, offre un supporto concreto alla gestione delle politiche commerciali e di marketing a chi opera o intende operare nel settore vitivinicolo.Il focus è rivolto agli aspetti fondamentali nella gestione del business vinicolo:

• conoscere i mercati riguardanti l’intero comparto vitivinicolo

• scegliere il mercato di riferimento (la tipologia dei clienti, conoscere la loro disponibilità a spendere per il vino, il loro  vino di riferimento, i loro gusti, i loro consumi)

• scegliere la strategia di inserimento sul mercato (come “aggredire” il mercato o “target” di riferimento)

• costruire il vino in base alle scelte fatte nelle fasi precedenti

• comunicare efficacemente il prodotto vino

• vendere il vino, secondo logiche distributive idonee al target di riferimento

La principale finalità è applicare il risultato dello studio alla parte agronomica e produttiva.

 

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